Friday, November 6, 2026 Vol. I · No. 17 Price: One Attention Span
Bentonville WeatherToday: Nested Bins, Clearing Slowly; Drones Scattered, High 57

Satire news site CPG and e-commerce

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  • Bins Nested Inside Bins 47 ▲ +12
  • Walmart Zipline Sites 300 ▲ +300
  • Amazon FBA Fee Delta ($) 0.19 ▲ +0.19
  • Retailers Blocking Agents 29 ▲ +29
  • Gopuff Card Sales Growth (%) 335 ▲ +335
  • Unilever Home Care Price (%) 3.6 ▲ +3.6
  • Container DSKU Days 941 ▲ +1

Brands Satire

Sazerac Buys Brewery, Keeps No Beer

The Fireball owner acquired Full Sail's Oregon assets for spirits capacity and said it does not plan to keep making the beer long term.

Based on real news: Sazerac buys Oregon craft brewery to expand national spirits production (Food Dive)

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Illustration: The Daily SKU

LOUISVILLE, Ky.—Sazerac acquired substantially all assets of Full Sail Brewing in Oregon to add manufacturing capacity for spirits and ready-to-drink cocktails, Food Dive reported. A company spokesperson said it does not plan to make or distribute Full Sail beer long term.

A fictional amber ale on the old line asked whether capacity included loyalty.

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Illustration: The Daily SKU

A fictional amber ale on the old line asked whether capacity included loyalty. Nobody weighed in. (I would have.)

Celeste Abernathy covers packaged goods and weighs everything first. Judge, her kitchen scale, assisted.

More on Full Sail · Sazerac

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Riffing on: Sazerac buys Oregon craft brewery to expand national spirits production, Food Dive